Today there are 2.6 billion active smartphones and that number is projected to increase to 6.1 billion by 2020. This access to information combined with the ability to manage travel in real-time means that the demands of today’s travelers are very different than they were even five years ago. To address these changes, airlines need to be more innovative in terms of pricing and distribution, especially in the mobile and social spaces. Download the article to learn more about airline distribution online.
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